Mixtela
Team content contributor
Portfolio · 2026
Junior marketing creative · Managua, Nicaragua
Ideas withintent.Content with character.
I'm Melissa Vilchez, a third-year Marketing and Advertising student combining research, branding, and digital content to turn thoughtful ideas into clear visual stories.
Marketing & Advertising✦Branding✦Content creation✦Audience research✦English B2✦Managua✦
Selected work · 01—05
Learning by making.
Five academic projects that show how I move from audience and objective to a visual system or a focused piece of content.
Profile
Curious by nature. Intentional by practice.
I'm a third-year Marketing and Advertising student who enjoys turning research and strategy into clear visual communication.
My experience has grown through university, collaborative, and small-business projects spanning brand identity, audience research, digital marketing, and content creation.
I'm especially drawn to visual design and branding—the moment when a strategy becomes something people can see and remember.
Capabilities
What I bring to the table
Brand thinking
Connecting an audience, objective, and idea before deciding what the work should look like.
Visual identity
Building recognizable systems with color, typography, symbols, and consistent applications.
Digital content
Organizing product and brand messages into focused social pieces people can understand quickly.
Research & structure
Using market research, Buyer Personas, Design Thinking, and clear briefs to guide creative decisions.
Education & growth
Learning by studying, making, and collaborating.
Education
Universidad del Valle
Bachelor's Degree in Marketing and Advertising
2024—Present · Third yearCourses & certifications
- 2025Universidad del Valle
Extension Program: Technical and Commercial Assistance for MIXTELA
- 2025Domestika
Digital Marketing Strategies — Build Your Online Presence
- 2022Universidad Nacional de Ingeniería
Microsoft Office Operator Certification
- 2025—2026E4CC
Advanced English Course · Academic recognition
Tools
CanvaCapCutGoogle SitesMicrosoft OfficeWhatsApp Business
Languages
Spanish · Native
English · B2 Upper-Intermediate
Let's talk
Have an opportunity or a brief worth shaping?
I'm ready to learn, contribute, and bring thoughtful visual energy to the next team I join.
Based in Managua, Nicaragua